Work For 4AM

Director of Demand Generation

Hi!  It’s nice to connect with you!  If you have come this far, it may just mean that you are exactly who we are looking for!  Tons of info below, if you read it and say “wait, that is me!”, let us know because we want to talk!

 
Who is 4AM?

More formally known as 4AM Demand, we are on a mission to change the landscape of BtoB demand generation through knowledge sharing obtained over years of trial and error to help both demand generators and their companies maximize their potential quickly.  Whew, ok, that’s a lot to take in.  More simply, we’ve solved a lot of marketing & demand generation problems over the course of our career and we want to take that experience and help others (people & companies) learn from our mistakes and benefit from our successes in the form of consulting services and a new SaaS platform.  I know, I know, it sounds crazy.  We believe that even with all the MarTech that exists, there is still a fundamental problem that needs solving.  

 Who are we looking for?

 The right person for this role is someone who is passionate about marketing, loves to be surrounded by people who will help them grow & think differently and someone who brings an optimistic approach to an otherwise hard problem to solve. 

This person is an experienced Senior BtoB Marketing leader who will develop and execute on strategies to drive demand, revenue and brand awareness for 4AM Demand and 4AM Demand’s select clients. This role will be responsible for top-level lead generation, improving lead progression through the funnel, and designing campaigns to reach the appropriate personas. You will create and help execute integrated campaigns across channels that convey 4AM Demand’s as well as our client’s value propositions and drive pipeline.

 
The Director of Demand Generation will plan, forecast, execute, and measure 4AM Demand’s Clients demand generation campaigns. In this role, you will develop and manage an ongoing cadence of campaigns aimed at our clients target audience that generate MQLs, create opportunities, and influence existing deals. Working cross-functionally with the entire marketing team, you will collaborate on the development of segmented email campaigns, multi-touch nurture campaigns, and direct response digital marketing. To be successful in this role, you will need to be able to think strategically, while also executing diligently to maximize the impact of each campaign.

 

 Main Duties And Responsibilities:

  • Develop and execute ongoing demand generation campaigns to drive MQLs, meetings, opportunities, and closed/won deals.
  • Execute multi-channel marketing plans that includes email, nurture, paid social, display, 3rd party publication placements, content syndication and sales enablement tools.
  • Manage monthly webinar programs; collaborate with content teams to develop strategic topics, manage all logistics, provide feedback on content outlines and presentations, prep speakers, and execute promotional plans that drive registration and attendance.
  • Collaborate closely with internal teams like marketing operations, digital marketing, content, creative and product marketing to build and support execution of the strategy.
  • Actively monitor, analyze, and communicate campaign performance and insights in order to continually refine programs for optimal ROI
  • Communicate consistently and effectively with Sales and other internal stakeholders on upcoming campaigns, status on current campaigns, and results on completed campaigns.
 

Required Skills and Experience:

 

  • 5+ years of marketing experience in a demand generation capacity, planning and executing campaigns
  • Experience marketing within a B2B sales environment
  • Strong track record of quantifiably driving new customer acquisition and building pipeline
  • Proficient skills in leveraging marketing technology, including CRM (Salesforce, Hubspot), marketing automation (Hubspot, Marketo), etc.
  • Experience with planning and execution of digital campaigns including webinars, 3rd party publication placements, paid social media, display, and email
  • Results-oriented, with a strong focus on analyzing marketing campaign performance and uncovering actionable insights from the data
  • Strong ability to multitask and prioritize initiatives in alignment with the team
  • Exceptional project management skills with preference for candidates experienced with Trello, Asana or similar project management tools.
  • Proficient in Excel and PowerPoint
Do we still have your attention? Do you feel like you’d be a great pick? If so, we want to talk with you! Please send your resume to marketing@4amdemand.com with “Director of Demand Generation” as the subject line. A 4AM team member will review your resume and reach out to you if we would like to set up an interview. Best of luck!