Conversions. What a beautiful word! That’s what every business wants, right? I mean, that is what drives business’ sales, overall making them more profitable, fueling the economy, and being able to supply willing and able job-seekers with their potential dream job. It’s what provides that business the ability to make a significant mark and difference in this world. But what is hindering businesses from getting online conversions?
If ‘website’ came to mind, you’re already a step ahead of many.
Many businesses will invest in all of the valuable digital marketing channels such as SEO, PPC, Social Media, email marketing, and more, believing that those methods will be the ticket to driving their business success. Don’t get me wrong, it’s absolutely a key component! However, clicks and traffic to your website isn’t what drives conversions. Phone calls, form submissions and website purchases do that.
So how do you turn your website into your most valued salesperson to bring in those conversions?
Here are 6 tips on how to do just that.
Bringing it back to my correlation of a salesperson, if they don’t do a good job of explaining the company, who they are, how they can help, why they’re reputable, and why you should choose them over their competitors, it’s likely they’re not going to get the sale. Even more so, if they never ask for the sale (clear CTAs), it’s extra likely they won’t get them! In this case, your website is your 24/7 salesperson and if it’s not doing each of these things, you need to hire someone new.
At 4AM Demand, part of our initial go to market strategy sessions include a review of the website and recommendations on how to improve your conversion process. Once we start generating interest, having a website that converts is going to be pivotal in the businesses success. Your website is one of your most valuable sales people you could ever invest into, make it good.